The video features a poem that pays tribute to. The Danny Williams-directed video ends with London posing on the same palm-lined street that she and Nipsey graced during their GQ "California Love" profile. Lauren London has released a heart-wrenching advertisement with PUMA for her Forever Stronger campaign with the athletic and footwear company. The longtime partners share 3-year-old son Kross Ermias Asghedom. There are multiple nods to the rapper throughout the clip, including London's memorial tattoo of Nipsey on the inside of her right forearm. 'True kings don't die': Lauren London, Beyoncé honor Nipsey Hussle on his birthday "I got a question only Lord knows: Does life birth us twice?" The flesh is starving while wisdom overflows," London, 35, says. The powerful video features London reminiscing through the streets of Crenshaw and Slauson that Nipsey called home, as she recites a poem written by his sister, Samantha Smith. The rapper was shot and killed in front of his Marathon Clothing store in Los Angeles on March 31. On Tuesday, London announced her "Forever Stronger" collaboration with the sportswear company and released a moving campaign video that honored the love and legacy of Nipsey, who was a Puma ambassador before his death. Lauren London has teamed up with Puma to pay homage to her late boyfriend, Nipsey Hussle. And Forever Stronger is such a message that is really authentic to me.”Ĭheck out a few posts from Lauren London below.Watch Video: Lauren London on Nipsey Hussle: Pain for my son who probably won't remember him We wanted it to be authentic and for it to mean something. “We didn’t want to make a blank announcement. FREE Shipping On Orders Over 125 Please expect shipping delays due to COVID-19 related restrictions. “Puma was so caring and respectful and very gentle with me and gave me the creative freedom to choose my collaborators and control how I wanted to announce the partnership,” says London. A tribute to her late partner and legendary rapper Nipsey Hussle, Lauren London collaborates with Puma to drop her Forever Stronger collection. And it’s easy, simple pieces you can wear.” This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside PUMA. In a recent interview with Complex, London spoke candidly about Forever Stronger, calling the name of the collection an "affirmation." She added, "It’s just for you to walk around with a message that can remind yourself or somebody else that’s reading your hoodie or your T-shirt. PUMA x Lauren London 'Forever Stronger' by Amys Lauren London is proud to join forces with PUMA to support her on this next chapter of her journey. "May this collection remind you of your own divine strength ! No matter what life brings, may we all stand stronger ! I know this because I live it." I’ve been through The depths of despair but I am still here," she continued. PUMA and brand ambassador Lauren London are releasing Forever Stronger, a new capsule inspired by London and her hometown of Los Angeles. An ode to LondonÄôs hometown of Los Angeles, these. Introducing Forever Stronger, a collection of co-branded footwear and apparel designed in partnership with Lauren London. PUMA x Lauren London Forever Stronger Hoodie - Black. 'Forever Stronger' has been a mantra for me throughout my journey with grief. PUMA x Lauren London Forever Stronger Hoodie - Black Sold Out. "This collection and what it stands for is deeper than clothing for me.
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